Moral identity centrality and cause-related marketing
نویسندگان
چکیده
منابع مشابه
Identify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2016
ISSN: 0309-0566
DOI: 10.1108/ejm-10-2014-0613